We’re thrilled to announce a major milestone in Fay’s journey: Fay is collaborating with Amazon to fundamentally change how millions of people access and benefit from better eating and lifestyle change by joining Amazon’s Health Benefits Connector.
This collaboration brings together two companies with a shared core value of customer obsession to address the nation’s most urgent health crises. Fay is moving beyond the broken, reactive “sick-care” model to build a new system – one that is proactive, intelligent, and powered by AI.
By integrating directly into Amazon’s Health Benefits Connector, Fay is bringing insurance-covered nutrition care to millions of people, in the same place they already shop for groceries and health and wellness-related products and services on Amazon.
Why This Matters
Too often, people don’t use the health benefits available to them — in fact, 1 in 4 adults don’t even know what benefits are available to them. That means millions of people miss out on care that could improve or even transform their health.
At Fay, we believe prevention should be the default in healthcare. Nutrition is one of the most powerful yet underused tools for preventing chronic disease, but access has historically been limited and confusing. That reality is rapidly changing. With the federal government making "food as medicine" a top national priority, there is now a clear mandate to integrate nutrition directly into the U.S. healthcare system to reduce chronic disease.
By joining Amazon’s Health Benefits Connector, we’re changing that. Fay’s AI-powered platform makes it easy for people to discover if they’re covered, get matched with the right dietitian, and start care — often at $0 out of pocket. For the first time, preventive nutrition is being put front-and-center where people already make their health decisions.
How It Works
With Amazon’s Health Benefits Connector, customers can now:
- Discover Fay while browsing for health-related products or services on Amazon.
- Check coverage instantly to see if their health plan provides nutrition benefits.
- Enroll in Fay in just a few clicks and get matched with the right dietitian for their needs.
- Start care — from personalized meal planning to chronic condition management — supported by Fay’s AI platform and national network of 3,500+ dietitians.
Looking Ahead
Joining Amazon Health Benefits Connector brings us closer to a future where healthcare is proactive, intelligent, and centered on prevention. We’re proud of what this collaboration represents — and even more excited about what it unlocks: a world where nutrition care is as easy to access as ordering from Amazon.
