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Fay and DiaTribe Join Forces to Bridge the Nutrition Gap for People with Diabetes

October 21, 2025

Written by Sammy Faycurry

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Managing diabetes is a daily effort, and nutrition is one of the most powerful tools in that journey. Yet, for too many, accessing professional nutrition guidance is a major challenge. That’s why Fay is proud to announce our partnership with DiaTribe, a leading voice and resource for the diabetes community. Together, we are committed to raising awareness and promoting the critical role of nutrition counseling in diabetes care.

The Problem: A Critical Gap in Diabetes Care

The numbers are staggering. Over 130 million adults in the U.S. are living with diabetes or prediabetes, conditions where nutrition plays a decisive role in health outcomes. Medical Nutrition Therapy, the formal term for nutrition counseling with a Registered Dietitian, is a proven, effective part of any diabetes management plan.

Research shows that people who receive Medical Nutrition Therapy can lower their A1C by a significant 1-2%—an impact comparable to some medications.

Despite this, a massive gap exists. Less than 10% of people living with diabetes made even one nutrition visit within a nine-year period. This isn't due to a lack of motivation - it's because of barriers like complex referral processes, trouble finding a specialist, and confusion about insurance coverage.

Why This Partnership Matters: Amplifying a Vital Message

Our collaboration with DiaTribe is focused on tackling this problem head-on by amplifying one clear message: getting nutrition help should be easy. Our partnership is built on a shared mission to:

  • Educate: Share clear, actionable information about the profound benefits of nutrition counseling for everyone living with diabetes.
  • Advocate: Champion the essential role of Registered Dietitians as a core part of the diabetes care team.
  • Empower: Break down the barriers that prevent people from getting the support they need, connecting them with resources and care.

A Registered Dietitian provides personalized guidance that goes far beyond simply "eating less sugar"—they help create sustainable habits and offer real-world strategies for everything from grocery shopping to timing meals effectively. DiaTribe’s work in providing insights and “making sense of diabetes” is a perfect complement to Fay’s mission of making this expert care accessible and affordable.

Looking Ahead: A Healthier Future, Together

Our work with DiaTribe reinforces a core belief: managing a chronic condition shouldn't be something you do alone. By raising awareness and making the path to a dietitian clearer, we can help millions of people with diabetes feel better and live healthier lives.

We are incredibly excited to partner with DiaTribe and look forward to building a future where getting nutrition help is not the exception, but the standard.

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Sammy Faycurry

Written by Sammy Faycurry

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